__Brevity is the soul of wit

Wednesday, August 10, 2011

Levi's new ad campaign (featuring riot scenes)


Levi's has made a weird move by coming forward with their new European ad campaign.
I thought they would've at least waited before releasing this new ad campaign untill the riots in London would've subdued because it features a somewhat menacing imagery of young people gathering, marching and confronting riot police, along with shots of stuff on fire.

Clearly not.
I don't consider this a good idea Levi's, not at all.

What do you think?